THE PROJECT
CLIENT
Jamaica Blue – Renowned Australian cafe chain operating globally, Jamaica Blue offer high quality coffee blends and a locally-focused food menu.
BRIEF
In line with a full rebrand, rewrite the existing website copy so it better reflects Jamaica Blue’s friendly, inviting culture and core values of simplicity and excellence.
APPROACH
A tone of voice was developed to communicate the Jamaica Blue brand, using a conversational style and warm, story-driven approach. The website copy was tailored to fit with the evocative imagery and overall design of the new site.
COPYWRITING SERVICES
Website copywriting; SEO copywriting; Information architecture
CLIENT WEBSITE
