Karma Eating – Creators of a revolutionary new bento lunch box that gives the humble lunch container a stylish upgrade.

Develop copy that resonates with millennial, style-conscious females who are heavily influenced by social media.

A playful and provocative tone of voice helped to create a relaxed, fun-loving personality for this millennial brand. Quirky, conversational copy designed to engage a young female audience positioned Karma Eating as the go-to for stylish lunchboxes.

“I have worked with many great copywriters in my time, but no one comes close to Selina! I never could have imagined our copy turning out as well as it has.”
Vladimir Chrast – Founder, Karma Eating

Website copywriting; Tone of voice development; Information architecture; Email copywriting