Awakened Mind – The world’s most technically-advanced mindfulness app

• Collaborate with app developers to create a content structure for the app
• Develop a suitable tone of voice for the Awakened Mind brand
• Create copy for every screen of the mobile application
• Produce copy for the supporting website

A clear, intuitive content structure ensured a seamless user experience and made the app beautifully simple to engage with.

A supportive, confident tone of voice positioned Awakened Mind as a welcoming but expert guide through the world of mindfulness, while the copy broke down technical information into easy-to-understand concepts that helped make this mindfulness offering accessible to a wide audience.

Information architecture (app and website); Tone of voice development; App copywriting; Website copywriting; Video script copywriting; Email copywriting

www.awakenedmind.com