THE PROJECT
CLIENT
Allcastle Homes – A leading Sydney home builder offering a range of affordable home designs.
BRIEF
Develop topic ideas and content for a series of blog articles, with the aim of informing website visitors while promoting Allcastle’s expertise
SOLUTION
A tone of voice that was friendly, welcoming and knowledgeable helped strike a balance between professional and down-to-earth.
Blog topics focused on a variety of areas relevant to the target audience, including interior design inspiration, building tips and tricks, and practical guides for getting the most out of your new home.
COPYWRITING SERVICES
Content strategy; Tone of voice development; Blog post copywriting
CLIENT WEBSITE
