THE PROJECT
CLIENT
Bullhorn – A global provider of cloud-based CRM solutions for the recruitment industry.
BRIEF
Research and produce weekly blog posts to engage and grow Bullhorn’s target audience of recruitment managers.
APPROACH
To establish Bullhorn as a thought leader in the field of recruitment software, topics were selected each month based on current industry trends and popular social media discussions around recruitment.
Articles were carefully researched and developed to ensure a high level of expertise was maintained, and all posts were strategically optimised for targeted keywords.
FEEDBACK
“Selina’s commitment to her writing is outstanding. Her content is always well researched, engaging and polished. Beyond this, she has demonstrated impressive creative versatility – turning ‘difficult to explain’ concepts into compelling pieces of writing, time after time.”
Zane Bacic – Marketing Specialist, Bullhorn APACCOPYWRITING SERVICES
Blog post copywriting; SEO copywriting; Content strategy
CLIENT WEBSITE