THE PROJECT
CLIENT
InterContinental Hotels Group – One of the world’s leading hotel companies, with a portfolio of luxury properties and resorts across the globe.
BRIEF
Luxurious copy for a luxury hotel brand.
InterContinental Perth City Centre needed website copywriting that would not only convey its sophisticated elegance, but would also get this opulent hotel to the top spot on Google.
SOLUTION
As a seasoned hotel copywriter, I crafted website copy that perfectly encapsulated the refined grandeur of this chic establishment.
At the same time, all copy was carefully optimised to ensure maximum SEO value without ever compromising on user engagement.
COPYWRITING SERVICES
Website copywriting; SEO copywriting; Tone of voice development
CLIENT WEBSITE
