MARKETING COPYWRITING / HOTEL CHOCOLAT

THE PROJECT

CLIENT
Hotel Chocolat – Luxury British chocolatier and cocoa grower offering premium quality chocolate and confectionery products.
BRIEF
In order to introduce their decadent range of summer chocolates to the British public, Hotel Chocolat required an engaging launch release to tantalise the taste-buds of their audience.
APPROACH
To engage the senses of the consumer, evocative and highly descriptive copy was used to bring the products to life. An informal tone and playful, story-telling approach fit perfectly with the light-hearted theme of summer fun.
COPYWRITING SERVICES
Press release copywriting; Website copywriting; Marketing copywriting
CLIENT WEBSITE
www.hotelchocolat.co.uk

THE COPY

“Be seduced by the sweet taste of summer, with Hotel Chocolat’s stunning seasonal offering”

“Delight your tastebuds with the Fruity Fusion Slab – irresistible cranberry and raspberry-infused chocolate, adorned with a decadent sprinkling of cherry fruit flakes”

“The Ray of Sunshine Slab is a spectacular burst of white chocolate sunshine set against a rich milk chocolate backdrop”

“…the perfect combination of rich chocolatey smoothness and zesty fruit tang, giving rise to a sensational tasting experience”

“…exquisite pieces of chocolate-enrobed fruit are like bite-sized drops of pure sunshine!”

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MARKETING COPYWRITING / HOTEL CHOCOLAT

THE PROJECT

THE COPY

HAVE A TASTY PROJECT YOU’D LIKE ME TO WORK ON? SWEET!