THE PROJECT
CLIENT
Opulay – A customisable ‘mattress-in-a-box’.
BRIEF
Create engaging, quirky website copy to tell the brand story and position Opulay as an innovator in the market.
SOLUTION
A laid-back, conversational copy style created a story-telling feel that was instantly engaging.
Meanwhile, clever wordplays and fun, quirky language perfectly encapsulated the distinctive Opulay brand personality.
COPYWRITING SERVICES
Website copywriting; SEO copywriting; Tone of voice development
CLIENT WEBSITE
