• ONLINE COPYWRITING / OPTUS

THE PROJECT

  • CLIENT

    Optus – An Australian telecommunications giant, Optus provides a broad range of communications services to the consumer, SMB and enterprise markets.

  • BRIEF

    Equip SMB customers with practical, relevant information on cloud-based technologies and the benefits of the new Optus Cloud Computing solution suite.

  • APPROACH

    A series of online articles cut through the complex tech speak and provided prospective customers with clear and practical advice. The articles included engaging facts and figures, key business benefits, and details of how Optus solutions could help solve common customer concerns. Persuasive calls to action made it simple for prospects to progress to the next step in the purchase cycle.

  • FEEDBACK

    “Thank you so much for your fantastic work on our numerous copy pieces – you did an amazing job! It was a pleasure to work with a writer who just ‘got it’ and submitted content right on the money.”
    Kelly Innis – Marketing Manager, Optus

  • COPYWRITING SERVICES

    Website copywriting; Article copywriting; Email copywriting

THE COPY

“If your data isn’t regularly backed up and securely stored off-site, disaster could be just a key-stroke or power failure away. Our Data Backup solution takes the time and hassle out of keeping your data secure.”

“With the Optus PC Security Suite, you can enjoy complete protection while still being able to adjust security levels to suit different employees or devices – all controlled by the administrator from a centralised online portal.”

“The rapid rise in smart phone and tablet use has given many employees the freedom to work from any location, at any time, on any device; but with increased freedom comes increased risk. Critical business data stored on a mobile computer may be vulnerable to loss, damage or theft – the impact of which can be devastating for SMBs.”

“Security-savvy SMBs recognise the importance of watertight mobile security. Using a security solution specifically designed for mobile devices – like the Optus Mobile Security Suite – means mobile phones and the valuable data they hold will be effectively protected should disaster strike.”

“Complete data protection with no hassle on your part means your business can now take full advantage of the many benefits offered by mobile device technology.”

SEE MORE WORK

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