THE PROJECT
CLIENT
Proactiv – A global leader in everyday skincare solutions, Proactiv is used by over 15 million people worldwide
BRIEF
With a fresh new product range, Proactiv needed compelling product descriptions to engage their audience while communicating the features and benefits of each product.
APPROACH
A conversational tone was ideal for the Proactiv brand, but was always supported by factual product information. Descriptive copy focused on specific product benefits and how they solved the skincare concerns of the target audience.
FEEDBACK
“You’re the best Selina! We loved all the copy you provided for the Proactiv product catalogue and would really like to use your skills and expertise again for our next copywriting project.”
Louise Francis – Brand Manager, ProactivCOPYWRITING SERVICES
Product description copywriting; Website copywriting; Catalogue copywriting
CLIENT WEBSITE
