THE PROJECT
CLIENT
Cohort Global – Leading international digital media company.
BRIEF
Rewrite all copy on one of Cohort’s online competition platforms in order to increase user engagement and participation.
APPROACH
A review of the existing website copy highlighted a number of areas requiring improvement, such as unclear messaging, overly lengthy sentences and a general lack of clarity into the user journey.
The revised copy addressed all identified issues, with split tests showing the new content performed significantly better than the original version.
COPYWRITING SERVICES
Content strategy; Website copywriting; User experience
CLIENT WEBSITE
COPY SAMPLE COMING SOON…