Yumbum Undies – A fun-loving underwear brand with a mission to make undies that women love to wear!

• Create a distinct tone of voice that represents the fun and playful nature of the Yumbum brand
• Develop copy for the Yumbum website, in advance of market launch

A fresh, fun and flirty tone of voice formed the perfect fit for this youthful brand.

Conversational, quirky and a little provocative, the copy represented the fun-loving nature and down-to-earth attitude of Yumbum.

Website copywriting